Service areas

Custom apparel in Southwest Florida: the full guide

Dad Bod Screen Printing has been making custom shirts, embroidered polos, hats and promotional products in Fort Myers since 2020. Here is the practical guide we walk Southwest Florida customers through before an order: picking a decoration method, choosing garments that hold up in Florida, getting artwork ready, planning around your date, and what drives the price.

Industries we print for in Southwest Florida

Contractors, trades and service crews

Crews go through shirts fast, so durable printed tees with a left-chest logo and a big back print are the standard. Embroidered polos for estimators and office staff look professional at the customer’s door. Safety colors and lightweight performance fabrics help on hot job sites, and hats keep the brand visible all day.

Restaurants, bars and hospitality

Staff shirts need to look sharp, survive a kitchen and still be comfortable at the end of a double. Embroidered polos and button-downs work for front-of-house and managers, while printed tees and hats keep the rest of the team matching. Merch for regulars, like a soft tee or a trucker hat, is a small extra revenue stream that also advertises the spot.

Leagues, teams and clubs

Soccer leagues, baseball, softball, lacrosse and rec teams order jerseys, practice shirts, coach and parent gear every season. Names and numbers can be added per player, and sponsor logos on the back or sleeve help cover costs. Collect sizes early and order a few extras for late sign-ups.

Startups and new businesses

New businesses need swag fast: tees and hats for the team, something for the launch party, and a few premium pieces for clients and investors. Start with a small run, keep the design simple and on-brand, and re-order what people actually wear. We keep your files so the next batch matches.

Caring for printed and embroidered apparel

Most fading and cracking comes from how shirts are washed, not how they were printed. Wash inside out in cold water, tumble dry low or hang dry, and do not iron directly on a print. Skip fabric softener on performance shirts because it can affect how they wick. Embroidered pieces can be washed warm, but air drying keeps them looking their best. Hats should be spot cleaned and air dried on something round.

Screen printing or embroidery for Southwest Florida?

This is the first question almost everyone in Southwest Florida asks, and the answer usually comes down to the garment and how many you need. Screen printing pushes ink through a mesh stencil onto the fabric, one color at a time. It is the best value for tees, tanks and hoodies, especially once you are ordering a few dozen or more, and it handles big designs on the front or back. Embroidery sews your logo into the garment with thread. It looks more polished, lasts as long as the shirt does and is the standard for polos, button-downs, jackets and hats.

A simple rule: if it is a tee and you want a big graphic, print it. If it is a polo or a hat and you want it to look professional for years, stitch it. Plenty of Southwest Florida businesses do both, printed tees for the crew and embroidered polos for the office or front counter.

Planning your order timeline

The most common problem we see is not the print, it is the calendar. Work backward from the day you need the shirts in hand. Leave time for picking garments, approving the proof, and printing or stitching. Blank availability can change, especially for specific colors and sizes, so ordering early gives you more options.

If you are in Southwest Florida and planning around a tournament, a grand opening, a fundraiser or a holiday, reach out as soon as you know the date. If the timing is tight, say so up front. We will tell you straight whether we can make it and what would help, like picking an in-stock garment or simplifying the design.

Company uniforms that hold up

Work shirts take a beating. For trades and service companies in Southwest Florida, the goal is a shirt that still looks good after months of sun, sweat and washing. Embroidered polos and work shirts look professional with customers. Printed tees are cost-effective for crews who go through shirts fast. Adding your logo on the left chest and a large logo or phone number on the back turns every employee into a moving billboard.

Once your logo is set up, re-ordering is simple, which matters when you hire new people or need to replace worn uniforms.

Promotional products people keep

The best giveaways are useful. Around Southwest Florida that tends to mean insulated tumblers, koozies, beach towels, cooler bags, sunglasses and hats, plus good pens, notebooks and tote bags for offices and trade shows. Each item has its own imprint area and decoration method, so a logo that works on a shirt may need to be simplified for a pen or a lip balm.

Bundling promo items with apparel keeps your branding consistent and simplifies the order. Kits for new hires, clients, tournaments and events are a popular way to do it.

Getting the size breakdown right

Sizing is where group orders go wrong most often. Collect actual sizes from everyone before you order instead of guessing. Remember that some styles run small, and women’s and youth cuts are sized differently from adult unisex shirts. For giveaways where you do not know who will show up, a common spread leans heavy on medium, large and XL with smaller amounts of small and 2XL.

Larger sizes like 2XL and up usually cost a little more per shirt because the blank costs more. If you are not sure how a style fits, ask us and we will tell you what customers in Southwest Florida have said about it.

Picking shirts that work in Florida heat

A shirt that feels fine in an air-conditioned store can be miserable on a job site or a boat in July. For crews and outdoor teams in Southwest Florida, we usually recommend lighter-weight fabrics, cotton/poly blends that breathe and dry faster than heavy cotton, and light colors that do not soak up the sun. Performance polyester wicks sweat and is the go-to for fishing guides, landscapers and anyone working outside all day. Long-sleeve sun shirts with a UPF rating protect arms without overheating.

For retail merch and events, softer tri-blends and ringspun cotton feel better and get worn more on weekends. Tell us how and where the shirts will be worn and we will suggest a few blanks at different price points.

What affects the price of custom apparel

Four things move the price more than anything else: quantity, the garment, the number of colors (for screen printing) or stitches (for embroidery), and the number of places you want decorated. Setup costs are spread across the whole order, which is why 48 shirts cost less per shirt than 12. A one-color front print is the most economical; adding a back print, a sleeve or extra colors adds cost.

The garment can be the biggest variable of all. A basic cotton tee and a premium performance shirt are very different prices before anything is printed. For Southwest Florida customers on a budget, we will show you where to save without making the final product look cheap.

Event, fundraiser and race shirts

Charity 5Ks, golf tournaments, church events, festivals and reunions in Southwest Florida usually need a lot of shirts by a fixed date. Screen printing is the most economical choice. A one or two color design on the front, with sponsor logos on the back, is the classic setup. Order a size spread that matches your crowd and plan a few extras for day-of registrations.

Fundraisers often sell shirts before the event to raise money. Give yourself time to collect orders and sizes before the print date.

Merch for brands, bands and startups

If you are selling shirts, the bar is higher. Retail-quality merch needs a softer blank, a well-sized print and colors that look good in photos. Tri-blends, ringspun cotton and garment-dyed shirts are popular. Water-based or soft-hand inks give a lighter feel. Startups in Southwest Florida often order a mix: tees and hats for the team, plus a small batch of hoodies or premium pieces for launches and investors.

Start with a smaller run to see what sells, then re-order the winners. Since screens and files are already set up, re-orders are faster and easier.

Re-orders and keeping your brand consistent

Once your artwork, ink colors or embroidery file are set up with us, re-ordering is easy. We keep your files, so the next batch of shirts, hats or polos matches the last one. That consistency matters for businesses in Southwest Florida that hire throughout the year, teams that add players mid-season and brands that restock merch. Just tell us what you ordered last time and how many you need.

Getting your logo print-ready

The best file is a vector: AI, EPS, PDF or SVG. Vectors are made of shapes instead of pixels, so they stay sharp at any size. If you only have a PNG or JPG, send the biggest, highest-quality version you can find. Text should be outlined or the fonts included. Brand colors are easiest to match with Pantone numbers.

If your logo lives on an old business card, a sign or a napkin sketch, that is okay. We help Southwest Florida customers clean up and rebuild artwork all the time, and you will see a digital proof before anything goes on a shirt.

More questions from Southwest Florida customers